Where Big Ideas Meet Young Minds.

Helping companies and organizations bring important ideas to life for children.

The best stories don't just entertain children. They help them grow. Here’s some of our work:

The best stories don't just entertain children.
They help them grow.
Here’s some of our work:

Yesterday’s Zoo

Helping children fall in love with wildlife—and protect its future.

Helping children fall in love with wildlife—
and protect its future.

National environmental education initiative.

The Crayon Box That Talked

Award-winning Ad Council PSA

Helping every child feel seen, valued, and included.

One Thousand Steps

Helping children discover the courage to take the first step.

Viewed more than 200 million times on YouTube.

Big Word Club

Helping children build stronger vocabularies through engaging, evidence-based learning.

Validated through a randomized controlled trial.

Live Events

Bringing children, families, and community partners together
through unforgettable learning experiences.

HOW WE HELP

We help companies and organizations...

Help children understand complex ideas.

Through stories children never forget.

Inspire healthier choices.

By creating experiences children embrace.

Increase family engagement.

With books, media, and learning experiences.

Create unforgettable children's media.

That families remember and share.

Launch initiatives that make an impact.

From the classroom to the living room.

Why Choose
The Thought Farm

Most companies and organizations know what they want to accomplish.

They come to us to help children care about those things.

Every story, character, and learning experiefice we create is guided by a single question:

"How do we help children genuinely connect with this message, idea, or product?"

Because when children genuinely connect with something, companies and organizations experience the kind of lasting impact they hope to achieve.

For more than 30 years,
Shane DeRolf has helped children care about ideas that matter.

11 REGIONAL EMMY® AWARDS

Writer, Producer, Director

AUTHOR OF THE CRAYON BOX THAT TALKED

More than I million copies sold

FORMER PRESIDENT

Random House Entertainment

FOUNDER OF BIG WORD CLUB

Educational videos viewed more than 350 million times

Today, through The Thought Farm, Shane helps companies, nonprofits, educators, and mission-driven organizations transform important messages into stories, characters, and experiences that children enjoy, remember, and share.

" Children rarely remember the lesson. They remember how something made them feel. "

—Shane DeRolf

What Others Have Said

Rarely have I seen at the Ad Council such widespread enthusiasm and appreciation for a piece of work.

Eva Kasten

Executive Vice President, The Advertising Council

Eva Kasten

Executive Vice President
The Advertising Council

Shane DeRolf delivered—and then some!

Jennifer Coken

National Campaign Director, National Parks Conservation Association

This work makes an important contribution to our efforts to build bridges of communication, understanding, and respect among children.

Bill Clinton

President of the United States

Let's Talk

If you're creating something for children—
a book, a media project, a learning experience, or a campaign—
we'd love to hear about it.

EVERY GREAT PROJECT BEGINS WITH A CONVERSATION.

SCHEDULE A CALL

303.550.7700

MON-FRI I 8AM-5PM MT

info@TheThoughtFarm.com

WE TYPICALLY REPLY WITHIN 12 HOURS

  • EMMY® AWARD WINNING
  • BESTSELLING BOOKS
  • MILLIONS OF KIDS IMPACTED